Last updated: 06/10/2026
The Upside Down Co. (“we”, “us”) is a brand consultancy based in Delhi NCR, India. This page explains what personal information we collect, why, and what you can do about it.
What we collect
- Your name, email address, and phone or WhatsApp number.
- Details you share about your brand: its name, website or Instagram, what you’re building, and what you need help with.
- If you submit a portfolio as a specialist, the work and contact details you send.
- Basic website usage data, such as pages visited and device type, through cookies and similar tools
How you give us this information
Through the form on our website, through forms in our ads on Meta platforms (Facebook and Instagram), by email, or on WhatsApp.
Why we use it
- To reply to you and set up a consultation.
- To understand your brand before we speak.
- To decide whether we’re the right fit.
- To improve our website and our advertising.
We don’t sell your information.
Who we share it with
- Tools we use to run the website and ads, such as Google (Analytics and Ads) and Meta (Pixel and lead forms).
- Specialists we bring in for a project, but only with your agreement and only what they need for that work.
Cookies and advertising
We use cookies, the Meta Pixel, and Google tools to understand how people use our site and to show relevant ads. You can control cookies in your browser settings and manage ad preferences in your Google and Meta accounts.
How long we keep it
We keep your details for as long as we’re talking or working together, and for a reasonable period afterward. If you’d like them deleted sooner, tell us.
Your choices
You can ask us to show you what we hold, correct it, or delete it, and you can withdraw your consent at any time. Write to contact@theupsidedownco.com, and we’ll respond within a reasonable time.
Children
Our services are for businesses and founders. We don’t knowingly collect information from anyone under 18.
Changes
If we change this policy, we’ll update the date at the top.
Contact
The Upside Down Co., Delhi NCR, India
contact@theupsidedownco.com